The annual Business Events Forum returns on the 23rd October this year at an all new venue, the Malaysia International Trade and Exhibition Centre (MITEC), the third largest MICE venue in the Southeast Asia region and the largest trade and exhibition centre in Malaysia.
With an all-encompassing theme of BE Memorable, the forum shall include the BE Talk, sessions for a few selected speakers to discuss and exchange ideas on a given topic, and BE Pitch, a unique session for young innovators to pitch and present their bright ideas to potential investors and key stakeholders in the business events industry. At the BE Marketplace, businesses and companies in the industry can exhibit and promote their services and products to those attending the forum.
Already in its 4th edition, speakers at the forum will be key players in the industry ranging from professional conference organisers, destination marketing companies, audio visual suppliers and many more.
BEF 2019 is targeted towards students, associations, event suppliers, government agencies, meeting planners, venue owners, destination management companies, non-governmental associations, exhibition organisers, convention organisers, convention bureaus and more.
23 October 2019, 10:00-17:00
Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur
|09:00||Registration and Morning Refreshment|
|10:00||Welcome Remarks by Y.Bhg. Dato’ Vincent Lim, MACEOS President|
|10:10||Opening Address by Guest of Honor
YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts and Culture Malaysia
MOU signing ceremony (Elite Program for a Talent Development Program)
The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) and Taylor’s University
BE Evolution: Content & Festive Play
Listen how Content and Festive Play is instrumental in making Business Events a more innovative and value-adding experience.
Kamarul Bahrin Haron, Deputy Editor-in-Chief of Astro AWANI
|BE INSPIRED Embrace trend of festivalisation to redefine Business Events|
How festivalisation is influencing exhibitions and meetings
Lee Mark, COO of The Hot Shoe Show & Co. Sdn Bhd
Exclusive closed-door dialogue session between government authorities and trade associations in alliance with Business Events Council Malaysia (BECM)
|12:35||Managing 2nd Tier Cities for Memorable Events
Building Communities Through Events
Empowering B2B Events
|13:35||BE CONNECTED - Networking Lunch|
Younger generation becomes more enthralled with experiences over ownership but how to woo the Millennials? Listen from the Millennials on what they envision the future of Business Events in 2030.
|BE CATALYST Delivering in an uplifting format by captivating game-changer!|
|15:15||Perfecting Your Elevator Pitch
Have you ever had a fantabulous business idea but didn’t know where to start? Are you overwhelmed or can’t seem to communicate your idea in a succinct way, or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals.
Datuk Dr. Nick Boden, founder, Klean Malaysia Sdn Bhd
|15:35||Internet of Things (IoT) in Business Events
With the rapid advancement of IoT ecosystem, let’s explore new opportunities on how to leverage IoT to create enormous impact on driving operational efficiencies and increasing revenue in the BE marketplace.
Joey Azman CA, Executive Director of SPIX Technologies Sdn Bhd
|15:55||Creative Events Venue of the Future
Mala Dorasamy, Director of Marketing & Sales of MITEC
|16:00||Announcement of Winners for BE PITCH|
|16:15||Closing Remarks by Kenneth Fong, BEF Organising Committee Chair|
|16:30||End of Program|
|BE CONNECTED - Networking Refreshment|
*BE Marketplace (table-top) – Business Networking from 8:30am to 8:30pm
MACEOS Business Events Excellence Awards from 7pm
Disclaimer: This program is correct at the time of publishing. MACEOS reserves the right to modify the
program and will be updated continuously prior the forum.
*Super Early Bird registration open until 30th August 2019
**Early Bird registration open until 30th September 2019
***20% off for 2nd and subsequent registration in one booking.
-Subject to SST
Positioned as an economic catalyst and Gateway to Southeast Asia, MITEC spans over 45,000 sqm of purpose-built exhibition space. The Venue is the third largest MICE venue in the Southeast Asia region and the largest trade and exhibition centre in Malaysia.
MITEC, 8, Jalan Dutamas 2, Kompleks Kerajaan, 50480 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur