The annual Business Events Forum returns on the 23rd October this year at an all new venue, the Malaysia International Trade and Exhibition Centre (MITEC), the third largest MICE venue in the Southeast Asia region and the largest trade and exhibition centre in Malaysia.

With an all-encompassing theme of BE Memorable, the forum shall include the BE Talk, sessions for a few selected speakers to discuss and exchange ideas on a given topic, and BE Pitch, a unique session for young innovators to pitch and present their bright ideas to potential investors and key stakeholders in the business events industry. At the BE Marketplace, businesses and companies in the industry can exhibit and promote their services and products to those attending the forum.

Already in its 4th edition, speakers at the forum will be key players in the industry ranging from professional conference organisers, destination marketing companies, audio visual suppliers and many more.

BEF 2019 is targeted towards students, associations, event suppliers, government agencies, meeting planners, venue owners, destination management companies, non-governmental associations, exhibition organisers, convention organisers, convention bureaus and more.

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Be Memorable

23 October 2019, 10:00-17:00

Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur

Time Program
09:00 Registration and Morning Refreshment
10:00 Welcome Remarks by Y.Bhg. Dato’ Vincent Lim, MACEOS President
10:10 Opening Address by Guest of Honor

MOU signing ceremony (Elite Program for a Talent Development Program)

The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) and Taylor’s University

10:35 Keynote Address
BE Evolution: Content & Festive Play
Listen how Content and Festive Play is instrumental in making Business Events a more innovative and value-adding experience.
Presented by
Kamarul Bahrin Haron, Vice President & Deputy Editor-in-Chief of Astro Awani Network Sdn Bhd
BE INSPIRED Embrace trend of festivalisation to redefine Business Events

How festivalisation is influencing exhibitions and meetings


Lee Mark, COO of The Hot Shoe Show & Co. Sdn Bhd


  • Gerard Leeuwenburgh, Country General Manager of Informa Markets
  • Dee Dee Quah, Founder & Director of Medical Conference Partners
  • Kamarul Bahrin Haron, Vice President & Deputy Editor-in-Chief of Astro Awani Network Sdn Bhd
  • Eric van Piggelen, CEO of Borneo Convention Centre Kuching (BCCK)

Managing 2nd Tier Cities for Memorable Events

Presented by

Eric van Piggelen, CEO of Borneo Convention Centre Kuching (BCCK)


Building Communities Through Events

Presented by

Olivia Jingshu Ji, President and Co-founder of EventBank


Empowering B2B Events

Presented by

Ryan Tan, Business Development Director of Jublia Pte Ltd

13:05 BE CONNECTED - Networking Lunch
14:15 BE FUTURE 2030

Presented by Taylor’s University

Younger generation becomes more enthralled with experiences over ownership but how to woo the Millennials? Listen from the Millennials on what they envision the future of Business Events in 2030.


AFECA's Winner Presentation

Presented by Berjaya University & Taylor’s University

They made us proud at AFECA and they are eager to share their experience!

BE CATALYST Delivering in an uplifting format by captivating game-changer!
15:00 Perfecting Your Elevator Pitch

Have you ever had a fantabulous business idea but didn’t know where to start? Are you overwhelmed or can’t seem to communicate your idea in a succinct way, or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals.

Presented by

Datuk Dr. Nick Boden, founder, Klean Malaysia Sdn Bhd

15:20 Internet of Things (IoT) in Business Events

With the rapid advancement of IoT ecosystem, let’s explore new opportunities on how to leverage IoT to create enormous impact on driving operational efficiencies and increasing revenue in the BE marketplace.

Presented by

Joey Azman CA, Executive Director of SPIX Technologies Sdn Bhd

15:40 Creative Events Venue of the Future

Presented by

Mala Dorasamy, Director of Marketing & Sales of MITEC

16:00 Closing Remarks by Kenneth Fong, BEF Organising Committee Chair
16:15 End of Program
BE CONNECTED - Networking Refreshment

*BE Marketplace (table-top) – Business Networking from 8:30am to 8:30pm
MACEOS Business Events Excellence Awards from 7pm

Disclaimer: This program is correct at the time of publishing. MACEOS reserves the right to modify the
program and will be updated continuously prior the forum.

Registration Fee



Super Early Bird*

Early Bird**



MACEOS & MyCEB members















*Super Early Bird registration open until 30th August 2019

**Early Bird registration open until 30th September 2019

***20% off for 2nd and subsequent registration in one booking.

-HRDF Claimable
-Subject to SST

Register Now

Official Venue

Malaysia International Trade and Exhibition Centre

Positioned as an economic catalyst and Gateway to Southeast Asia, MITEC spans over 45,000 sqm of purpose-built exhibition space. The Venue is the third largest MICE venue in the Southeast Asia region and the largest trade and exhibition centre in Malaysia.

MITEC, 8, Jalan Dutamas 2, Kompleks Kerajaan, 50480 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Proudly Presented by

Supported By

  • MCEB
  • VM 2020

Official Event Partners

  • Kingsmen Exhibits Sdn Bhd
  • Memoires
  • Valentini
  • Pico International (M) Sdn Bhd

Official Video Production

  • Luminous
  • Redboy


Get in touch

Malaysian association of convention and exhibition organisers and suppliers

© Copyright, MACEOS BE Forum 2019. All Rights Reserved.